ABOUT | The Big Smoke +

WE BUILD DIGITAL FOOTPRINTS

We position CEOs, Founders and experts as thought leaders through media placements and credible articles published on third-party websites, podcasts and radio. We also craft a narrative that gets cut-through across their social media, blog and email communications, while producing industry award applications that consistently win.

WE INFLUENCE AUDIENCES

As a publication, we provide not only a platform for critical thinkers to not only get their articles published, but have editorial support and media validation for them as well. We reach millions of impressions each month across multiple platforms, and our content is discussed on major news outlets on radio and TV - increasing reach and validation

The Big Smoke is a diversified media engine that leverages data-driven content to connect, educate and entertain audiences and organisations globally.

STRATEGY

We build tailored strategies around growth opportunities to engage audiences through content and digital products that support commercial objectives

MEDIA BUYING

Our programmatic targeting has seen 6 x industry average ROI due to our tailored approach around connecting display ads with articles that will engage, across top tier publications that are usually cost prohibitive

CONTENT

We work on client campaigns to produce effective content that has then been used to entertain, educate and drive traffic from social media, mainstream mastheads, EDMs and do-follow links by bloggers

SOCIAL MEDIA

Our social media management campaigns allow clients to focus on storytelling, with visuals that increase interaction such as infographics and quote tiles with high level reports to indicate audience sentiment.

DIGITAL

Our clients work with us to create content that increases their SEO organically, advertisment that drives traffic, while also being usable as lead generation blogs effectively, and in one offering

PR

As a trusted media outlet, we work with Journalists across hundreds of publications to ensure they publish articles about our clients, positioning them as industry leaders

"The Big Smoke made sure our ASX listed company was seen in the right media, created articles that drove us targeted users and the team always went above and beyond. I would always use The Big Smoke again and again"

- Philippa Lewis, CEO of Homestay (HSC:ASX) until November 2019

"I looked at a bunch of people from UK to USA to Australia before settling on The Big Smoke, their agility has been invaluable for me. I have a small team and every dollar and hour needs to count. The Big Smoke has been great in working with me to get results."

- Adrian Ramsay, CEO of ARD Design House

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As a media outlet, the pool of writers at The Big Smoke are generally not journalists, although some write for a living. These contributors come from all walks of life – comedians, barristers, students, pastors, politicians, business owners – the list is almost endless.

Our aim? To provide a single platform that acts as a stage for the voicing of broad, topical, and interesting opinions.