The Big Smoke Agency specialises in the strategy and development of digital products that gain audience cut-through.



We position CEOs, Founders and experts as thought leaders through media placements and credible articles published on third-party websites, podcasts and radio.  To ensure consistency across all channels, we also craft a narrative that gets cut-through across their social media, blog and email communications while producing winning  industry award applications.


We work with our clients to create compelling content from articles, email funnels, videos, podcasts and social media assets that get engagement and mass reach. Through consistency and on-going engagement, we ensure their work is 'always on' in terms of awareness and messaging - regardless of the climate.


As a publication, we provide a platform for critical thinkers to not only get their articles published, but have editorial support and media validation. We reach millions of impressions each month across out platforms, and our content is discussed on major news outlets including radio and TV - increasing reach and validation.

Glass Buildings

"The Big Smoke made sure our ASX listed company was seen in the right media, created articles that drove us targeted users and the team always went above and beyond. I would always use The Big Smoke again and again"

- Philippa Lewis, CEO of Homestay (HSC:ASX) until November 2019

© 2023 by The Big Smoke Media Group

The Big Smoke Media Group Pty Ltd

502/350 George Street

Sydney NSW 2000